Tuesday, June 7
AppNexus technical leaders welcomed the industry’s top product managers, data scientists, and software engineers for a dynamic and interactive blend of presentations and breakout sessions. The afternoon pushed the boundaries of what’s possible in digital marketing technology in 2016 and beyond.
Wednesday, June 8
It’s no secret. Today’s “black-box” technology can’t meet the needs of today’s brands and agencies to engage with consumers in real time—or differentiate themselves from their competitors. The good news? A new era of “programmable marketing” lies in store—an era informed by algorithmic super-intelligence and governed by real-time, personalized consumer engagement.
Thursday, June 9
We welcomed hundreds of publishers and ad tech players who believed in the importance of a free, open and dynamic internet and the promise of a frictionless supply chain at the AppNexus Publisher Summit. We discussed the path to the programmable age, and how it stands to propel the lifecycle of publisher monetization well into the future.