Tuesday, June 7, 2016 | Kings Place, London

Tuesday, June 7, 2016 | Kings Place, London

Days
days
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hours
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Overview

Join AppNexus technical leaders for an exclusive gathering of the industry’s top product managers, data scientists, and software engineers. This dynamic and interactive blend of presentations and breakout sessions will create the forum to push the boundaries of what’s possible in digital marketing technology in 2016 and beyond.

Agenda

Networking Lunch
12:00 PM – 1:00 PM

Welcome & Opening Remarks
1:00 PM – 1:15 PM
Brian O’Kelley | CEO & Co-Founder, AppNexus

AppNexus Product Road Map
1:15 PM – 2:00 PM
Andrew Eifler | VP, Product Management, Advertiser Technology Group, AppNexus
Arel Lidow | VP, Product Management, Publisher Technology Group, AppNexus
Eric Hoffert | SVP, Video Technology, AppNexus

AppNexus Programmable Bidder: Lessons from the Trenches
2:05 PM – 3:00 PM
Uri Bushey | Team lead, Technical Services, AppNexus

Fostering a Better Ecosystem
2:05 PM – 3:00 PM
Doina Harris | VP, Global Services and Partners, Advertiser Technology Group, AppNexus

The Rise of Header Bidding
2:05 PM – 3:00 PM
Arel Lidow | VP, Product Management, Publisher Technology Group, AppNexus

Break
3:00 PM – 3:30 PM

Customer Showcase & Optimization Road Map
3:30 PM – 4:30 PM
Karl Bunche | VP, Global Product Development, Xaxis
Matthew Herman | Associate Director, Marketing Platforms, Wayfair
Paul Khuong | Team Lead, Engineering, AppNexus
Brian O’Kelley | CEO & Co-Founder, AppNexus
Whitney Schumacher | Product Manager, AppNexus
Catherine Williams | Chief Data Scientist, AppNexus

Generalized Linear Models: Another Powerful Machine Learning Technique for APB
4:35 PM – 5:25 PM
Abe Greenstein | Manager, Data Science, AppNexus

Sell-Side Product Feedback
4:35 PM – 5:25 PM
Arel Lidow | VP, Product Management, Publisher Technology Group, AppNexus

The AppNexus Programmable Video Platform
4:35 PM – 5:25 PM
Eric Hoffert | SVP, Video Technology, AppNexus

Closing Remarks
5:30 PM – 5:45 PM
Brian O’Kelley | CEO & Co-Founder, AppNexus

Networking
5:45 PM