Wednesday, June 8, 2016 | Kings Place, London

Wednesday, June 8, 2016 | Kings Place, London

Watch the Recording
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Overview

It’s no secret. Today’s “black-box” technology can’t meet the needs of today’s brands and agencies to engage with consumers in real time—or differentiate themselves from their competitors. The good news? A new era of “programmable marketing” lies in store—an era informed by algorithmic super-intelligence and governed by real-time, personalized consumer engagement.

Agenda

Breakfast and Registration
8:00 AM – 9:00 AM

Program Overview
9:00 AM – 9:05 AM
Nigel Gilbert | VP, Strategic Development, Europe, AppNexus

Opening Remarks
9:05 AM – 9:25 AM
Brian O’Kelley | CEO & Co-Founder, AppNexus

The Rise of the Super-Intelligent Marketer
9:25 AM – 9:45 AM
Karsten Weide | Program VP, Media and Entertainment, IDC

From Theory to Practice: Perspectives on the Future of Marketing
9:45 AM – 10:15 AM
Adrian Barrick | Editorial Director, Campaign
Nick Graham | Global Marketing Director, Digital Media, Huawei
Andrew Warner | VP, Marketing, Monster
Dominic Grounsell | Global Marketing Director, Travelex

Break
10:15 AM – 10:45 AM

Customer Showcase
10:45 AM – 12:00 PM
Wayfair’s Playbook: Achieving Hyper-Personalization at Scale in the Programmable Age
Matthew Herman | Associate Director, Marketing Platforms, Wayfair

The Evolution of Intelligent Analytics 
John Goulding | Head of Product Management, Media iQ Digital

Programmable: A Language for Strategy 
Adam Ray | Partners Head of Programmatic, Mindshare Worldwide

Art and Science in the Programmable Age
12:00 PM – 12:15 PM
Catherine Williams | Chief Data Scientist, AppNexus

Closing Remarks
12:15 PM – 12:20 PM
Nigel Gilbert | VP, Strategic Development, Europe, AppNexus

Lunch
12:20 PM – 1:20 PM

Sponsors

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