Thursday, June 9, 2016 | Kings Place, London

Thursday, June 9, 2016 | Kings Place, London

Watch the Recording
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Overview

If you believe in the importance of a free, open and dynamic internet—and if you believe in the promise of a frictionless supply chain—then you belong here. Join us as we discuss the path to the programmable age, and how it stands to propel the lifecycle of publisher monetization well into the future.

Agenda

Networking Breakfast
8:00 AM – 9:00 AM

Program Overview
9:00 AM – 9:05 AM
Nigel Gilbert | VP, Strategic Development, Europe, AppNexus

Opening Remarks
9:05 AM – 9:25 AM
Brian O’Kelley | CEO & Co-Founder, AppNexus

Industry Trends & Platforms of the Future
9:25 AM – 9:45 AM
Daniel Knapp | Senior Director, Advertising, IHS

Driving Sustainable Business Differentiation
9:45 AM – 10:05 AM
Piers North | Strategy Director, Trinity Mirror
Michael Rubenstein | President, AppNexus

Header Bidding: More Than Just a Hack?
10:05 AM – 10:25 AM
Tom Shields | SVP, Strategy, Publisher Technology Group, AppNexus

Break
10:25 AM – 10:55 AM

Customer Showcase
10:55 AM – 11:55 AM

Accelerating Digital Transformation with AppNexus
Chechu Lasheras | General Director, Digital Revenue, PRISA

Build, Manage, Monetize: The Benefits of Audience Extension
Danny Spears | Programmatic Director, The Guardian

A Bold Journey to Improve Return on Experience with AppNexus Publisher Suite
Jean-Christophe Conti | VP, Sales & Account Management, Publisher Technology Group, Europe, AppNexus
Alexis Marcombe | Chief Operating Officer, Le Figaro Media

The Product Roadmap for Publisher Success
11:55 AM – 12:15 PM
Arel Lidow | VP, Product Management, Publisher Technology Group, AppNexus
Eric Hoffert | SVP, Video Technology, AppNexus

The Science Beyond the Technology of Monetization
12:15 PM – 12:30 PM
Tom Shields | SVP, Strategy, Publisher Technology Group, AppNexus

Closing Remarks
12:30 PM – 12:35 PM
Nigel Gilbert | VP, Strategic Development, Europe, AppNexus

Lunch
12:35 PM – 1:35 PM

Sponsors