VP, Product Management, Advertiser Technology Group, AppNexus
Andrew Eifler is VP, Product Management for AppNexus’ Advertiser Technology Group. Since joining AppNexus in 2011, Andrew has served a variety of functions from leading Mobile Product Strategy to managing the Optimization and Analytics team. Prior to AppNexus, Andrew led Digital Media Analytics for a full-service advertising agency. Andrew is the author of “Spinning the Web: The Interplay of Web Design Features and Product Types,” published in the 2008 Journal of Website Promotion, and continues to share his expertise in a weekly blog on advertising, behavioral economics, and product management at andreweifler.com.
Andrew graduated Magna Cum Laude from Skidmore College with honors in Management and Business, and a minor in Metalsmithing.