Chechu Lasheras

Managing Director, Digital Business Development, PRISA

Digital executive with more than 13 years of experience, with knowledge on the online media and strategic view of the digital advertising ecosystem. Founder of the most premium and exclusive event for digital executives in Spain where top executives (CEO ́s) linked to the digital transformation (www.digitalexecs.es) Actually Managing Director for Digital Business Development at PRISA and President of the IABSpain. Previously at OMG (Chief Digital Officer) and Zanox (Axel Springer company as Regional Manager), and Antevenio (Managing Director International Development) And previous experience on consultancy at AT Kearny and Arthur Andersen