Daniel Knapp

Senior Director, Advertising, IHS

Daniel is a Senior Director at IHS, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include media market disruption, the re-architecting of the media industry through data-driven approaches, publishers’ digital innovation strategies, platform economics, advertising technology, and media M&A.

Daniel works with a diverse array of organizations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. His insights have appeared in international consumer and business press, he is a regular guest on TV and radio, and frequent conference speaker. Prior to IHS, Daniel worked in media policy for the State Chancellery in Dusseldorf, Germany, and at the European Institute for the Media, a think tank. Daniel studied in Germany, Finland, Paris and London and holds an MSc from the London School of Economics (LSE), where he is also currently completing a PhD on the sociology of algorithms.