Karsten Weide

Program Vice President, Media & Entertainment, IDC

Karsten Weide is the Program Vice President, Media & Entertainment, at IDC. He heads up IDC’s consumer research, which covers the consumer internet, digital advertising, digital commerce, consumer video and gaming. His own research practice covers the new media, particularly digital advertising and programmatic advertising. Mr. Weide is one of the leading experts for programmatic advertising, and a two-time winner of IDC’s Research Quality Award, as well as of IDC’s Research Innovation Award.

Mr. Weide is a veteran of the new media industry, with many years of experience. He worked for a number of start-ups, and before that, was in charge of setting up both the German operations of Yahoo! as well as Yahoo!’s European product management. Prior to Yahoo!, he held positions with Europe Online and Ziff-Davis. Mr. Weide holds a Master’s degree from the University of Hanover, Germany.