Matthew Herman

Associate Director, Marketing Platforms, Wayfair

Matt Herman is an Associate Director of Marketing at Wayfair, one of the world’s largest online destinations for the home. His team runs Wayfair’s in-house trading desk, designing, executing, and optimizing display advertising campaigns to acquire customers and drive customer loyalty. He also leads a team of product managers responsible for building Wayfair’s proprietary marketing technology stack across all marketing channels.

Prior to joining Wayfair in 2013, Matt was a consultant at Bain & Company and a data scientist at MIT. He holds a MBA from Harvard Business School and BS in applied math from MIT.