Associate Director, Marketing Platforms, Wayfair
Matt Herman is an Associate Director of Marketing at Wayfair, one of the world’s largest online destinations for the home. His team runs Wayfair’s in-house trading desk, designing, executing, and optimizing display advertising campaigns to acquire customers and drive customer loyalty. He also leads a team of product managers responsible for building Wayfair’s proprietary marketing technology stack across all marketing channels.
Prior to joining Wayfair in 2013, Matt was a consultant at Bain & Company and a data scientist at MIT. He holds a MBA from Harvard Business School and BS in applied math from MIT.